Our VisionWe are catalysts for change. We want to help Perth honour its past and become a city for the future – a vibrant place where everyone wants to belong.
By connecting people and spaces to reactivate our city centre, we want to make a powerful difference to the vibrancy, vitality and economic prosperity of Perth.
Our valuesUtility
We are a purpose-driven brand, built on the belief that every place and space has a unique role to play in bringing a city to life. We turn empty into useful; space into activity. And we provide a useful and valuable service to the city and its residents. We seek people with purpose to connect and work with. We get things done and have the runs on the board to prove it.
Magnetism
What we do as a brand brings vibrancy and energy to our city. Our passion is contagious and our impact, magnetic. We are the spark that helps to ignite great ideas and bring neighborhoods to life.
Connection
We are here to facilitate the connections required to activate our city and its spaces, and to build deeper connections amongst its people. Landlord to tenant; neighbour to neighbour. We are committed to creating a bigger sense of community through the connections we foster because we believe in the power of a city’s collective spirit and kinship. We value and foster meaningful, beneficial collaboration with all of our partners and stakeholders, because it is through these connections the we can truly be catalysts for change.
Action
We get excited by great ideas and by the people who have them. We champion entrepreneurialism - it’s in our DNA as a city. Our role is to spot it, foster it and find space for it to come to life. We don’t wait for permission – we start the conversation. We’re eager and restless. We agitate and in doing so, we bring people together, create momentum for change and drive vibrancy, life and action in our city.
