Our MissionActivate Perth’s mission is to bridge gaps within the retail sector, create meaningful opportunities for local businesses, and transform Perth into a dynamic and engaging city for all.
Through collaboration with stakeholders, we are collectively building a more vibrant and prosperous future for Perth's City Centre.
Perth’s CBD retail landscape is evolving, and Activate Perth is proud to play a pivotal role in shaping its future, particularly as we address the challenges outlined in our latest FY24 annual review.
Since our inception in 2017, Activate Perth has been dedicated to transforming vacant spaces into vibrant hubs of creativity and commerce. We have successfully activated over 6,800sqm of previously vacant space, reinvigorating Perth's urban core. Our focus is on supporting emerging businesses through short-term licensing arrangements while providing property owners with innovative solutions to fill their spaces.
The #FillThisSpace program has been widely embraced by property owners in Perth, who understand that filling vacant spaces with start-up businesses not only enhances property maintenance, but also boosts foot traffic, attracts a diverse range of tenants, fosters community engagement, and can lead to start-ups graduating to long-term leases, further contributing to the stability and vibrancy of the area while securing a steady tenant base for the future.
Our valuesUtility
We are a purpose-driven brand, built on the belief that every place and space has a unique role to play in bringing a city to life. We turn empty into useful; space into activity. And we provide a useful and valuable service to the city and its residents. We seek people with purpose to connect and work with. We get things done and have the runs on the board to prove it.
Magnetism
What we do as a brand brings vibrancy and energy to our city. Our passion is contagious and our impact, magnetic. We are the spark that helps to ignite great ideas and bring neighborhoods to life.
Connection
We are here to facilitate the connections required to activate our city and its spaces, and to build deeper connections amongst its people. Landlord to tenant; neighbour to neighbour. We are committed to creating a bigger sense of community through the connections we foster because we believe in the power of a city’s collective spirit and kinship. We value and foster meaningful, beneficial collaboration with all of our partners and stakeholders, because it is through these connections the we can truly be catalysts for change.
Action
We get excited by great ideas and by the people who have them. We champion entrepreneurialism - it’s in our DNA as a city. Our role is to spot it, foster it and find space for it to come to life. We don’t wait for permission – we start the conversation. We’re eager and restless. We agitate and in doing so, we bring people together, create momentum for change and drive vibrancy, life and action in our city.
