Over the last four years, Activate Perth has transformed 9,200sqm of vacant CBD space, showing what can be achieved when a small not-for-profit punches above its weight on limited resources. With Perth’s retail vacancy sitting at 22.2% (CBRE, 2025) and wider economic challenges ongoing, our work demonstrates that activation is a proven pathway to revitalisation.

This past year, our Board advanced the #fillthisspace program into a head lease model with support from key partners including Brookfield, Red Hill Partners and Karri Real Estate. In collaboration with property owners and managers - CBRE at Piccadilly Arcade, Lease Equity at Plaza Arcade and Cygnet West at London Court - we placed 33 tenants and activated 1,091sqm of space. Vacancy fell from 33.9% to 25.2% in just six months, and four tenants have already graduated into five-year leases - clear evidence that our approach fosters enduring commercial outcomes.

The imminent arrival of 10,000 ECU students in early 2026 represents a major opportunity to re-energise the CBD. As AI, e-commerce and redevelopment reshape office and retail markets, our flexible activation model offers landlords adaptive solutions while giving entrepreneurs the chance to test new concepts with low risk.

Looking ahead, we are also building organisational strength, welcoming Al Taylor as fractional CEO from July 2025, alongside the ongoing leadership of Project Manager Benita Ferrari. Our activations, from Musos in the Mall to curated exhibitions, continue to enhance the city experience and drive cultural connection. Looking forward, collaboration across government, enterprise and community will be essential. Together we can shape a thriving, resilient and future-ready Perth CBD. I extend my heartfelt thanks to our team, Board and partners for their commitment and belief in this vision.

Kristi Dempster - Chair, Activate Perth