Activate Perth is working with the City of Perth and Department of Transport on an Optus Stadium walking trail from Forrest Place to Matagarup Bridge. The Activation Artwalk will lead from Perth’s central business district via Hay Street to the western end of Matagarup Bridge in East Perth.
Augmented reality artworks will be placed along the route and animations of the images will be visible via mobile devices through a custom App. The digital artworks have been licenced and created by local, interstate and international artists.
Stage One will establish the route and deliver the basic infrastructure for the event attendees and visitors. This component will be launched by August, 2018. Stage Two will deliver on the night experience on the trail, maintenance as required and an integrated visitor and event attendee marketing plan.